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The essence of strategy is choosing what not to do.

Michael Porter Harvard strategy professor "What Is Strategy?", Harvard Business Review · 1996

Success is a lousy teacher. It seduces smart people into thinking they can't lose.

Bill Gates Microsoft co-founder The Road Ahead · 1995

Your most unhappy customers are your greatest source of learning.

Bill Gates Microsoft co-founder Business @ the Speed of Thought · 1999

Managers are people who do things right and leaders are people who do the right thing.

Warren Bennis and Burt Nanus Leadership scholars Leaders: The Strategies for Taking Charge · 1985

Your time is limited, so don't waste it living someone else's life.

Steve Jobs Apple co-founder Stanford University commencement address, 12 June 2005

In short, the way to wealth, if you desire it, is as plain as the way to market. It depends chiefly on two words, industry and frugality; that is, waste neither time nor money, but make the best use of both.

Benjamin Franklin Printer, writer and statesman "Advice to a Young Tradesman, Written by an Old One" · 1748

It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price.

Warren Buffett Berkshire Hathaway chairman Berkshire Hathaway shareholder letter · 1989

Business success contains the seeds of its own destruction.

Andy Grove Intel CEO Only the Paranoid Survive · 1996

This process of Creative Destruction is the essential fact about capitalism.

Joseph Schumpeter Austrian economist Capitalism, Socialism and Democracy · 1942

Thinking is the hardest work there is, which is the probable reason why so few engage in it.

Henry Ford Ford Motor Company founder Interview in The Forum, April 1928

You can't connect the dots looking forward; you can only connect them looking backward.

Steve Jobs Apple co-founder Stanford University commencement address, 12 June 2005

All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition.

Peter Thiel PayPal co-founder and investor Zero to One, with Blake Masters · 2014