Lose money for the firm, and I will be understanding; lose a shred of reputation for the firm, and I will be ruthless.

In the past the man has been first; in the future the system must be first.

Your time is limited, so don't waste it living someone else's life.

It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest.

Let everyone else call your idea crazy . . . just keep going. Don't stop.

This process of Creative Destruction is the essential fact about capitalism.

After all, you only find out who is swimming naked when the tide goes out.

Well-conducted business enterprise cannot fail to return a profit, but profit must and inevitably will come as a reward for good service.

Business success contains the seeds of its own destruction.

Your most unhappy customers are your greatest source of learning.

Effective executives do first things first and they do one thing at a time.