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There is surely nothing quite so useless as doing with great efficiency what should not be done at all.

Peter Drucker Management thinker "Managing for Business Effectiveness", Harvard Business Review · 1963

Let everyone else call your idea crazy . . . just keep going. Don't stop.

Phil Knight Nike co-founder Shoe Dog · 2016

Consumption is the sole end and purpose of all production; and the interest of the producer ought to be attended to, only so far as it may be necessary for promoting that of the consumer.

Adam Smith Scottish economist The Wealth of Nations, Book IV, Chapter 8 · 1776

Risk comes from not knowing what you're doing.

Warren Buffett Berkshire Hathaway chairman Talk to Columbia Business School students, 1993, as reported in the Omaha World-Herald, January 1994

Our stay-put behavior reflects our view that the stock market serves as a relocation center at which money is moved from the active to the patient.

Warren Buffett Berkshire Hathaway chairman Berkshire Hathaway shareholder letter · 1991

There is only one valid definition of business purpose: to create a customer.

Peter Drucker Management thinker The Practice of Management · 1954

It helps to base your strategy on things that won't change.

Jeff Bezos Amazon founder Interview, Harvard Business Review, October 2007

Your time is limited, so don't waste it living someone else's life.

Steve Jobs Apple co-founder Stanford University commencement address, 12 June 2005

Our goal is more modest: we simply attempt to be fearful when others are greedy and to be greedy only when others are fearful.

Warren Buffett Berkshire Hathaway chairman Berkshire Hathaway shareholder letter · 1986

Remember that time is money.

Benjamin Franklin Printer, writer and statesman "Advice to a Young Tradesman, Written by an Old One" · 1748

Business success contains the seeds of its own destruction.

Andy Grove Intel CEO Only the Paranoid Survive · 1996

In the past the man has been first; in the future the system must be first.

Frederick Winslow Taylor Industrial engineer The Principles of Scientific Management · 1911