Odoo vs HubSpot comes down to scope: HubSpot sells marketing, sales and service tools built around its CRM. Odoo's CRM is one app in a suite that also runs accounting, inventory and point of sale. Pick HubSpot for a sales and marketing team, and Odoo for one system across the business.
Every fact below comes from each company's own public pages, read on 25 October 2026 from Kampala. Prices are in US dollars, as the pages showed them, and they change, so check again before you buy.
Odoo vs HubSpot at a glance
Both have a free way in and a paid plan from about $7 a user a month. They part ways on what the money buys.
| Odoo | HubSpot | |
|---|---|---|
| What it is, in its own words | A suite of open source business apps: CRM, eCommerce, accounting, inventory, point of sale, project management | Marketing, sales, service, content and data management software |
| Free option | One App Free: one app, unlimited users, hosted by Odoo; or the open-source Community edition you host yourself | Free tools: two users and 1,000 contacts, with no expiry date and no card |
| First paid plan | Standard: all apps, $7.25 a user a month billed yearly for the first 12 months, then $8.95 | $7 a seat a month billed annually, at a limited-time 65% discount, for up to 10 paid users. HubSpot calls it Starter. |
| Higher plans | Custom: $13.40 for the first year, then $16.40; adds Studio, several companies, the external API, and hosting on Odoo.sh or your own server | Professional from $90 a seat a month and Enterprise from $175 a seat a month, billed annually, each with paid onboarding required |
| Stock, accounting, point of sale | Apps in the same suite, included in Standard and Custom | None listed on the pricing page |
HubSpot's figures are from its pricing page and free CRM page. Odoo's are from its own Pricing page and its Editions comparison.
What each CRM does
Both handle the core of a CRM: contacts, companies, deals in a pipeline, and the calls and emails around them. The difference is in what sits around the core.
Odoo CRM
Odoo's CRM features page lists leads created from emails, website visitors, calls and events, and a drag-and-drop pipeline with stages for each sales team. It scores each lead's chance of success from past results, and it assigns leads to salespeople by rules.
An opportunity becomes a quotation in a few clicks, with product availability shown on the quote. That link to stock is the point of Odoo: the quote, the delivery and the invoice live in one system.
The free Community edition lacks some of it. Odoo's Editions page marks Marketing Automation, Helpdesk, VoIP, Studio and the Android and iOS apps as Enterprise only.
HubSpot CRM
HubSpot's free plan already covers contacts, companies, deals, tickets, website chat and the mobile app. Starter adds automations from your records, email and in-app chat support, and recorded meetings.
Professional adds custom objects, custom reports, advanced automation, quotes built with AI and revenue forecasts. These rows are marked from Professional up in HubSpot's own plan comparison.
HubSpot's pricing page lists no tool for stock, accounting or point of sale. A business that needs those keeps them in another system.
Setting up and changing it
Neither price includes the help most teams need to set up. What each page says about setup and changes:
| Odoo | HubSpot | |
|---|---|---|
| Help to set up | Small companies usually hire a local Odoo partner, paid on top of the plan | Paid onboarding is required on Professional and Enterprise, and not on the entry plan |
| Changing fields and screens | Studio, on the Custom plan, or as the one app on the free plan | Custom objects, from Professional up |
| Your own code | Open source; custom modules run on Odoo.sh or your own server | Not listed on the pricing page |
| Linking other software | The external API, on the Custom plan | Two-way data sync with dozens of apps, on every plan |
So HubSpot is quicker to start and Odoo more open to change. A team without a developer should budget for an Odoo partner from the start.
Prices for a team of five, worked out
For example, take a sales team of five people for one year, at the prices each page showed on 25 October 2026. The team is illustrative; the prices are the pages'. HubSpot's entry plan below is the one its page calls Starter.
| Plan | Working | A year | What it covers |
|---|---|---|---|
| Odoo One App Free | $0 | 0 | CRM only, for all five |
| Odoo Standard, first year | 7.25 × 5 × 12 | 435 | CRM plus every Odoo app |
| Odoo Standard, after the first year | 8.95 × 5 × 12 | 537 | The same |
| HubSpot Free | Two users at most | 0 | Doesn't fit five people |
| HubSpot entry plan, at the offer | 7 × 5 × 12 | 420 | Five seats with marketing, sales and service tools |
| HubSpot entry plan, without the offer | 20 × 5 × 12 | 1,200 | The same |
| HubSpot Professional | 90 × 5 × 12 | 5,400 | Five seats, before the required onboarding |
The $20 is worked back from the offer: $7 at 65% off means a full price of $7 ÷ 0.35 = $20. HubSpot's page doesn't say when the offer ends.
Two results stand out. For a CRM alone, Odoo's one-app plan costs nothing for five people, while HubSpot's free plan stops at two. Once the offers end, Odoo Standard costs $537 a year against $1,200 for HubSpot Starter, and includes Odoo's other apps.
Price isn't the whole cost. Odoo's pricing page leaves out implementation, which small companies usually buy from an Odoo partner, and paid extras such as SMS and lead generation credits.
Odoo or HubSpot: which one to choose
Choose by the job, then check the price. This table uses only what the two pages say.
| Your situation | Better fit | Why |
|---|---|---|
| One or two people, under 1,000 contacts | HubSpot Free | Free for two users and 1,000 contacts, with no expiry |
| A larger team that needs only a CRM, at no cost | Odoo One App Free | One app, unlimited users |
| Marketing first: email campaigns, website chat, social media | HubSpot | Every plan, Free included, is built from marketing, sales and service tools |
| CRM, stock, accounting and point of sale in one system | Odoo Standard | All apps for one price per user |
| Changing the software itself, or linking other systems by API | Odoo Custom | Studio and the external API come with Custom |
| A shop whose customers buy at the counter | Possibly neither | See the next section |
Does a shop need either one?
A shop that sells at a counter often doesn't. A separate CRM pays when a sales team chases leads, visits clients and sends quotes before an order exists.
When the customer is already at the till, the POS's own customer records do most of a CRM's work. POS and CRM integration sets out the data to capture and when a separate CRM is worth it.
ArmPOS is a point of sale with inventory and accounting, not a CRM: it has no lead pipeline, deal stages or sales forecasts. What its customer records do, from the Help center guides:
- Records and balances. Each customer has a phone, city and tax number, what they owe, and a Credit Limit the POS enforces (Customers).
- History. The Customer Ledger lists a customer's sales, payments, returns and quotations (Quotations become sales when the customer agrees).
- Who stopped buying. The Inactive Customers Report lists customers with no purchase in 30, 60 or 90 days (Customer and supplier reports).
- Campaigns. Segments by city, last purchase, number of purchases and amount spent, sent by email, SMS or WhatsApp through your own provider. Marketing comes with some plans only (Marketing campaigns).
ArmPOS doesn't connect to Odoo or HubSpot. To load your customers into either, export People › Customers to Excel and import the file there. ArmPOS's webhooks send only a test message today, so its guide advises exporting (Webhooks).
A business that has outgrown a till's records should read POS vs ERP before buying a suite such as Odoo.
Frequently asked questions
Is HubSpot CRM really free?
Yes, for up to two users and 1,000 contacts. HubSpot's free CRM page says it is free with no expiration date and needs no credit card.
Is Odoo CRM free?
Yes, if the CRM is the only app you use. Odoo's One App Free plan gives one app to unlimited users on Odoo's cloud, and the Community edition is open source.
Which is cheaper, Odoo or HubSpot?
For five users on the pages read on 25 October 2026, Odoo Standard cost $537 a year after its first-year discount, and HubSpot's entry plan $1,200 without its offer. At the offers, they were close: $435 and $420.
Does HubSpot have inventory management?
HubSpot's pricing page lists no stock, accounting or point-of-sale tool. Odoo includes Inventory, Accounting and Point of Sale apps in its paid plans.
Can I use HubSpot and Odoo together?
Yes, through a third-party connector. Odoo's apps marketplace lists several; one read on 25 October 2026 syncs contacts, leads, quotations and invoices both ways for $145.77.
Write down the job your CRM must do before you compare plans. If your customers buy at the counter, start with the records your till already keeps. Create a free ArmPOS account and import your customer list from Excel.
